Modern wineries are oriented towards visitors as new users. The once-isolated industrial space has been transformed into a publicly accessible exhibition space that transposes the concept of wine production into a unique architectural experience. As the winery's space mediates the wine and the visitor, the architectural narrative gains more importance in design. The paper examines patterns of visitor-space dialogue in contemporary wineries to identify narrative approaches and spatial models by applying the design-driven methodology. By analyzing the project documentation of wineries built in the 21st century the three most common narrative approaches are identified - wine terroir narrative, reference to history, and journey through wine space. Through a representative case study, it is shown that by analyzing the project documentation, it is possible to discover the spatial relationship between the functional zones and visitor's movement routes and to identify whether the dialogue with the space is based on physical or non-physical interaction.
Keywords: contemporary wineries, visitor-space dialogue, architectural narrative, narrative approach, spatial models